How to change your account to an Instagram Business or Instagram Creator profile

Posted December 17, 2019

How to change your account to an Instagram Business or Instagram Creator profile

Today we’ll address an important question that pops up quite often – How do you turn your Instagram profile into a creator profile or business account?

While the process is rather simple, people often times get confused, and even more so when they want to link their Facebook page to it. Don’t worry, we’ve got you covered and in this article we’ll go through the process step by step.

Why Switch To A Business or Creator Profile?

Business and creator profiles have access to Instagram Insights and that is one of the most valuable tools you can have at your disposal as an up-and-coming business or influencer, and if you want to use sharemyinsights - you'll need to switch. If you want to read more about Instagram Insights, check out our article on the subject.

The second reason you’ll want a business or creator profile is if you want to run ads.

Without switching over from a personal account, you won’t be able to run paid ads on Instagram.

Luckily for you, switching account types is fairly simple and straightforward, so let’s see how it’s done.

Step-By-Step Guide To Switching Your Account Type

Please note that you must do this through the mobile app, it's not available on desktop.

1. Tap the hamburger menu on your profile page

Change Instagram profile to business or creator profile

2. Go to Settings

Switch to an Instagram Business Profile

3. Select Account

Switch to an Instagram Creator profile

4. Scroll down and choose the type of account you want

If you choose Business account in this step you will have the option to connect it to a facebook page (if you already have one).

Link your facebook page to your Instagram profile

5. Follow the prompts to finish switching your account type

The process is easily reversable, so don’t worry about it. You can change between business, creator and personal profile without any hassle.

Step-By-Step Guide To Creating A Facebook Page

After you switched over to a business or creator profile, you might want to create a Facebook page and link it to your account, so you can get full functionality. This is what will allow you to run paid ads on both Instagram and Facebook.

1. Visit

2. Choose a page type

3. Follow the instructions and fill out the necessary information

Step-By-Step Guide To Linking A Facebook Page

Before we start, it’s important to note that Instagram will automatically link the Facebook account that is logged into your Facebook phone app. If you don’t want that account linked, but rather some other, you should log out now, and only then follow the instructions.

1. Once again, go to the Account page talked about in Step 3 of switching the account type

2. This time, select Linked Accounts and link your Facebook account

3. Now your Facebook and Instagram profiles are linked together, but we’re not done yet

4. Go to Edit Profile from your profile page

5. Under Public business information you’ll see Page and the option to Connect or Create (highlighted in the picture)

How to make a Instagram business account

6. Link your page and you’re all done!

Switch Instagram profile type

Note that, in order to link a Facebook page you need to have admin privileges, but if you just created the page, you have them by default.

Enjoy Instagram Insights and other benefits!

There you have it. Now you know how to get a business or creator profile, create a Facebook page and link it to your newly-switched Instagram profile. The process is fairly straightforward if you follow our easy step-by-step guide!

Official Instagram Guides