How to make your Instagram a business account

How to make your Instagram a business account

Alexandra - @allebusinesscoach

Mar 31, 2020 - 2 min read

Instagram allows you to choose between a business, creator, or personal profile - but if you really want to get the most out of Instagram you should make your Instagram profile a business account.

Benefits of having an Instagram business account

All of these extra tools and features make the Instagram business account the best choice for businesses.

Here’s how to make your Instagram a business account

* Requirement: You must have a Facebook business page

Step 1. On your Instagram app tap the three lines in the top right corner.

How to make your Instagram a business account

Step 2. Click on the “Settings” option.

How to make your Instagram a business account

Free Instagram Statistics & Insights

Track, analyze and optimize your Instagram marketing with insights into your audience, posts, hashtags, locations, comments, competitors and more.

Step 3. Select “Account” and then “Switch to Professional account.”

How to make your Instagram a business account

Select account

How to make your Instagram a business account

Select switch to professional account

Step 4. You will then be asked to choose between “Creator” and “Business.” Choose “Business” and click “Continue”.

(The “Creator” account is mainly for influencers and it doesn’t offer all the tools a business needs.)

How to make your Instagram a business account

Choose business

How to make your Instagram a business account

Click continue

Step 5. Connect to a Facebook business page.

You’ll be asked to connect to a Facebook business page. This step is necessary if you wish to link your Instagram profile with third party apps & integrations or run any ads. (Note: you must be the admin of the page in order to connect it to Instagram.)

How to make your Instagram a business account

Step 6. Fill up your public contact info so your customers can easily get in touch with your business.

How to make your Instagram a business account

And you’re done! Your Instagram account is now a business account. Go back to your profile & take a tour of your new Instagram business account features.

How to make your Instagram a business account

This is how you can switch your personal or creator account to an Instagram business account. To make the most out of your business profile, make sure to check your Instagram analytics for insights into your followers and posts.

Related posts

How to switch back to a personal account on Instagram

What is a professional account on Instagram

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