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Instagram is one of the most popular social media platforms for both brands and influencers to engage with online audiences.

As of 2020, there are over 1 billion active users worldwide. And experts project this figure to grow by 20% - 30% over the next 5 years.

So you may wonder who uses Instagram? What’s the average age of Instagram users worldwide? Are they mostly genY or gen Z? Are there more males or female users on the platform?

Knowing who uses Instagram can help you plan your social media strategy better and even decide whether you should focus your marketing towards Instagram or other platforms.

We’ve pulled data from several recent studies to help answer your question. Below you can see the distribution of Instagram users worldwide as of July 2020 as compiled by Statista.

Here’s the average age of Instagram users worldwide: #

  • The largest group of Instagram users (33.8% of users) are aged 25-34
  • The second-largest group (29.3% of users) are aged 18-24
  • The third-largest demographic group is 35-44 with a 15.9% share
  • Overall, 56% of Instagram users are females, 44% are males

Screenshot of statista.com bar chart showing the average age of instagram users worldwide.

The data shows that Instagram has one of the widest user bases with users aged 13 to 64 and beyond.

However, the average age of Instagram users (33.8%) is between 25 and 34 years old.

In total, over 70% of total Instagram users worldwide were 34 years and younger. This makes the platform particularly attractive for social media marketers who are targeting a younger audience in general.

So now that you know what’s the average age of Instagram users worldwide, it’s time to use this information to plan your social media strategy more effectively.

Happy planning & remember to check your stats!