How to add a swipe up link on instagram story

How to add a swipe up link on instagram story

Alexandra - @allebusinesscoach

Mar 28, 2020 - 2 min read

Adding a swipe up link on a Instagram Story is not hard to do, but there’s a catch:

  • 1. You need to have an Instagram business profile.
  • 2. You also need to have over 10,000 followers.

If you meet both of these requirements, then this post will show you how to add a swipe up link on your Instagram story. If not, don’t worry, there is still a way to work around it!

1. Create a Story

On your Instagram app click the option to create a new story. Select a photo or a video from your camera roll, or type something using the Create mode.

How to add a swipe up link on Instagram story

2. Add a Swipe Up Link on Your Instagram Story

Then click the icon that looks like a chain located at the top of the screen to add a link to your Instagram Story. If you have more than 10k followers on Instagram you’ll be able to see the following two link options: + URL and + IGTV video.

How to add a swipe up link on Instagram story

● Click on the "+ URL" option to add a custom link to a web page. Just type the website address into the URL section and you’re done. With this option, your viewers will be able to swipe up and visit your link.

How to add a swipe up link on Instagram story

● Alternatively, you can select the “+ IGTV video” option if you want to link to one of your IGTV videos. With this option, viewers will be able to swipe up and watch your IGTV video.

How to add a swipe up link on Instagram story

Instagram Story Tracking

We track your Instagram stories so you can get a simple overview on how they're performing. See reach, impressions, taps, exits replies & engagement rates.

Don’t meet the requirement for the “+ URL” feature? You can still use the link feature in your Stories to get people to watch your IGTV videos.

How to add a swipe up link on Instagram story

Select the “+ IGTV” option and pick an IGTV video you would like to link to in your Stories. The viewers will still be able to see the story with a “swipe up” arrow sign reading “watch video”.

How to add a swipe up link on Instagram story

3. Don’t forget to add a CTA

Regardless of which option you choose to share a link, make sure you add a call-to-action (CTA) to your stories when you use swipe up links! Ultimately, you want to let your followers know that they can swipe up.

How to add a swipe up link on Instagram story

When you know how to add a swipe up link on your Instagram Story , you’re able to create a better user experience for your audience. They get to access the information you’re sharing without having to leave the app or go to your bio to learn more.

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