Instagram stories are the most popular Instagram feature. And it’s easy to see why: they’re engaging, fun to record and quick to watch.

But if you want to stand out on stories, your content needs to be on brand and unique. In particular, having a “branded” colour theme will help other users recognise your content.

If you're wondering how to change the background colour on your Instagram story, there are 3 easy ways you can do it:

  1. In the Create mode
  2. Using the colour picker tool
  3. Uploading an image or a pattern as a background

How to change the background colour to a solid colour #

You can change your background to any colour natively on your Instagram app. Here's how to do it:

Step 1. Enter "create" mode

Go to your Stories and enter the “Create mode”. From there create a new text story by tapping on the “Aa” button.

Go to your Instagram story and enter the create mode.

Step 2. Adjust background colour

Type your text message in. Once you’re done, you can adjust the background colours from the circle option at the top of the screen.

Adjust your stories background color from the circle icon at the top of your screen

Step 3. Publish your story

Once you’re happy with the colour choice, tap on “Your Story” to publish it.

Note: In the Create mode, the number of background options is limited to the standard colours offered by Instagram.

Changing the background colour using the colour picker tool #

You can also use the colour selector tool to change the background of your Instagram stories. Here’s how:

Step 1: Create a Story

Create and edit a story as you normally would: add an image, stickers, or text.

Step 2: Tap on the drawing tool

In this mode press and hold on the background of your story. This action will activate the colour selector tool.

Tap on the drawing tool in your story preview

Press and hold the background to change the background color of your story

Step 3. Choose a new background color

Choose a new background colour from the options at the bottom of the screen. Or tap on the tool at the bottom left corner to copy a colour from your screen.

Choose a new background color from the options at the bottom of your screen

Step 4. Tap on “Your Story” to publish.

Changing the background to an image or a pattern #

You can find a variety of colourful patterns by searching “Instagram background” on Pinterest. You can save them to your camera roll and use them as a background on stories. Here’s how:

Step 1: Click the square icon at the bottom left

Open your Instagram stories and instead of taking a picture, click on the square icon at the bottom left corner. This will open up your image gallery.

Open your story and click the square in bottom left corner to open your gallery

Step 2. Choose an image or a pattern to use as your background.

Choose an image or pattern to use as your story background

Step 3. Add any text or Gifs to your Instagram Story.

Add text or gifs to your Instagram story to make them look better!

Step 4. Tap on “Your Story” to publish.

And these are 3 ways you can use to change your IG story background.